Privacy Policy

1. Introduction

Foshan Yikai Instruments CO., Ltd. (trading as "EK Instruments", "we", "us", or "our") is committed to protecting the privacy and personal data of our website visitors, customers, and business partners. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit our website at ek-instruments.com or communicate with us through any channel.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described herein, please do not use our website.

2. Information We Collect

2.1 Information You Provide

When you fill out a contact form, request a quotation, or communicate with us via email, you may provide us with personal information including your full name, company name, email address, phone number, job title, mailing address, and details about the products or services you are interested in. We only collect information that is necessary for responding to your inquiry and providing the requested services.

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical information through cookies and similar technologies. This may include your IP address, browser type and version, operating system, referring website URL, pages visited on our site, time and date of your visit, and time spent on each page. We use Google Analytics 4 (via Google Tag Manager, container ID: GTM-K5NZFGT9) to help us understand how visitors use our website.

2.3 Information from Third Parties

We may receive information about you from third-party sources such as trade show organizers, business directories, and B2B platforms where we maintain a presence. This information is limited to business contact details and is used solely for business-to-business communication purposes.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• Responding to your inquiries, quotation requests, and product questions
• Processing and fulfilling orders, and providing after-sales support
• Sending you product information, technical documentation, and updates that you have requested
• Improving our website content, functionality, and user experience
• Analyzing website traffic and usage patterns to optimize our online presence
• Complying with applicable laws, regulations, and legal processes
• Protecting our rights, property, and the safety of our users

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and gather analytical data. Cookies are small text files stored on your device when you visit our site.

You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies, delete existing cookies, or be notified before a cookie is set. Please note that disabling cookies may affect the functionality of certain parts of our website.

5. Data Sharing and Disclosure

We may share your personal information with the following categories of recipients:

• Service Providers: Third-party vendors that assist us with website hosting, analytics (Google), email delivery, and IT support. These providers are contractually obligated to protect your data.
• Logistics Partners: Shipping and freight forwarding companies involved in fulfilling your orders, who need your delivery address and contact information.
• Legal Compliance: Government authorities, law enforcement agencies, or other third parties if required by applicable law, regulation, legal process, or enforceable governmental request.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

6. International Data Transfers

EK Instruments is headquartered in Foshan, Guangdong, China. As we serve customers worldwide, your personal data may be transferred to and processed in China and other countries where our service providers operate. These countries may have data protection laws that differ from those in your jurisdiction.

When we transfer personal data across borders, we take appropriate safeguards to ensure that your information receives an adequate level of protection, including implementing contractual data protection provisions with our partners and service providers.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (SSL/TLS), secure server infrastructure, access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Contact form submissions and quotation requests are typically retained for a period of three (3) years unless a longer retention period is required by law. Anonymized analytics data may be retained indefinitely for statistical analysis.

9. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete personal data.
• Right to Erasure: Request deletion of your personal data under certain circumstances.
• Right to Restriction: Request that we restrict the processing of your personal data.
• Right to Data Portability: Request a copy of your data in a structured, machine-readable format.
• Right to Object: Object to the processing of your personal data for direct marketing purposes.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us using the information provided in Section 12 below. We will respond to your request within thirty (30) days.

10. For European Economic Area (EEA) Visitors

If you are located in the European Economic Area, the United Kingdom, or Switzerland, we process your personal data under the lawful bases of legitimate interest (for responding to business inquiries and improving our services), contract performance (when fulfilling orders), and consent (for marketing communications). You have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with your local data protection authority.

11. Children's Privacy

Our website and services are intended for business professionals and are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If you become aware that a child has provided us with personal data, please contact us immediately and we will take steps to delete such information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact us at:

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.